Wednesday, March 18, 2009

Sci Fi -> SyFy

Tell me, what does "SyFy" look like to you, and how would you pronounce it?

Apparently this is the new name for the Sci Fi Channel, with the lame reason that "Sci Fi" isn't trademark-able. Their new tag line is "Imagine greater" or some such dreck. SyFy to me just looks like someone forgot to spell-check. It'll also mean the end of their "iF" commercials, which stinks, because I like some of those (although not the one with the balloon dog).

Off to put "Complain to Sci Fi" on my To Do list. Not that it will help, after they've spent truckloads of money buying the SyFyPortal domain name. Besides, it's not like they've got anything left worth watching, other than Eureka.

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